What does your logo say about you?

A well-thought-out and creatively designed logo can be the difference between a company making it or breaking it. It is like finding the holy grail if people reach the point where they can instantly recognize your logo and identify it with your company. Some companies take a more simplistic approach, while others choose to captivate you with an array of different colors and graphics. Both ways can be effective if the designer or designers take the time to carefully construct the logo and have a strong grasp of who their target audience is. Here are some logos from a variety of different companies in the world that includes a brief description of what makes them effective.





This is the logo for the German automobile manufacturer BMW.
The balance, symmetry, color scheme, and pattern used in this logo help to make it both captivating and easy on the eyes. In addition to that, the design is very simple and is free of unnecessary components that distract the viewer from seeing the proper message. It also gives off a sleek, shiny look that almost helps signify that offers luxury vehicles.

This is "Jumpman" logo owned by Nike that refers to it's Michael Jordan-related merchandise. This is an extremely recognizable logo among not only sports fans, but to a majority of the people in the United States, under 35 years old. What makes this logo so great is how it takes an incredibly well-known moment in NBA history and turns it into such a simple looking and minimalistic logo that everyone is still able to recognize and relate to. The designer(s) did an excellent job of emphasizing Jordan in the logo and not adding anything else to divert your attention. "Less is more," definitely holds true in this instance.

This is the logo for the free web browser Mozilla Firefox. The vibrant colors and graphic used helps to make this an extremely arresting and captivating logo. The use of the bright, fiery yellow-orange colored fox forces you to stare at it for an extra couple of seconds. Also, the idea of wrapping the fox around an image of the earth like that to show how your internet-service is available all over the globe, is very creative and well put together.

This is the logo for ESPN anchor Scott van Pelt's new show. This logo is literally just a silhouette and somewhat animated version of what he looks like with headphones on. The simplicity of this logo is what helps it to be so relatable and well-designed. It is symmetrical, balanced, and again, doesn't have any unnecessary components to divert attention. Any one who has ever watched Sportscenter should appreciate this logo.

The final logo is the logo for Lowe's, a home improvement store. This logo is simple and its design does a great job of identifying what exactly it offers to a customer, by having its name surrounded by an outline of a home. The color blue they use also is soothing on the eyes and almost helps you to imagine that you are outside improving your home on a beautiful, sunny day. This can hopefully help to instill positive thoughts among people when they think of the company.




These five logos help to demonstrate how either approach can be effective. For example, when comparing both the "Jumpman" logo and the Firefox logo you can see how Nike used a more simplistic approach by just placing a basic, white silhouette of Michael Jordan on top of a black background, while Firefox went with a more vibrant colored and cartoonish looking graphic of a fox. This blog hopefully helped to show just how important it is to have a strongly designed and well-thought-out logo.